The Marketing Mix - marketing plan part 6

Product: Overall the fragrance is going to be bold, lovely, crisp, refreshing, and energetic. Our fragrance is going to be packaged in a bee shaped black glass bottle with yellow design and coloring on the outside, with a red cap. The product and its unique design carries our company image. We want every bottle to be perfectly made with guaranteed satisfaction.

Place: The product will be distributed at every major department store. Our product will be shipped through major distribution carrier such as ups, fedx, and dhl. Because by going through major carriers will give us and the customers the products will arrive in usable conditions. Our product will also be at speciality fragrance stores, such as Ulta and Sephoria. We want every female to be able to a wiff of our fragrance.

Promotion:our promotion strategy is to promote as much as we can, and built good relationships with our clients. We will be doing this by offering great customer services, sponsorships, and other forms of pubic relations. We will run our advertisement as much as we can such as bill boards, magazines, and other types of medias. We will also do gift bags to help promote our fragrance.

Price: Our price for our fragrance will be stable and constant we the market. We will do our best to maintain our price. Between $40 - $50.

Marketing strategy- marketing plan part 5

our target market for our product is for single and masculine females needing for an scent that makes them feel delighted, secure and stand out from the rest of the bunch.For example, females that either live the single life, or females that just got out of a relationship, and ready to start new again. I estimate that this market would be a gigantic market based on the high divorce rate.

our target market strategies would be to establish get involved with dating services and advertise with them, but also do sponsorships for their events to put our brand on the map.
Major segment is to target the single female life style, such as : the night life, shopping, whatever single females do we want to be part of it.
Network with popular night clubs, and have dancers wear our products. If the men likes the dancers wearing our product, they might buy it for their wives.
We also want to distribute at whole sale for large department stores, and other independent fragrance companies.

situation or swot analysis - marketing plan part 3

Strengths: of our company and our project would be our fragrance is unique and innovative by using natural honey as the main ingredients. This provides us with a niche market. We are spending more on marketing and research on our product, this helps our company and our product to get the full media exposure to the public. Overseas production helps keep our production costs low.

Weaknesses: too much exposure might decrease our product value, and attract cheaper clients. Not everyone wants to wear or use the same fragrance as everyone else.

external opportunities and treats: Some of the external opportunities we might have are going green, usable smart resources for our product. such as: using recycle glass for our bottle, and environmental safe packaging. By doing this will help and benefit the earth. Some of the treats could be people might get tired of using the same fragrance over and over, so we have to keep coming up with new concepts and new scents for our fragrance, which means to expand our product line.

week 10 - volkswagen facts

Sai Lou
Volkswagen
1985-1992. A quick way you can identify an MKII that was produced in 1985-1987 from the ones produced in 1988-1992 is the way the doors look. The 85-87's have "smaller doors",meaning the front windows are smaller, and have a small non-working window on the front corner of the door, making the doors look smaller.
G60 Limited. The total number of the G60 Limiteds produced was 71. They were so limited, that VW never gave them VIN numbers,but "serial numbers" instead. The G60 Limited came with a 1.8L 16-valve with a G60 Supercharger that pushed 210 HP and came as a 4-door variant and looked more like your grandma's Golf than a supercharged monster!
1.6L 8-valve; 1.8L 8-Valve & 16-Valve; 2.0L 16-Valve; 1.8L G60. Most stock MKII Golf/GTi's on the road are 1.8L 8-Valves.
In the US/Canada there were 4, in addition to the MKV/A5 which were available in Europe.
Some of the MKIII's suspension that were produced from 1992-1993 can fit on MKII's. The chassis are similar, the MKIII's are just heavier and are shaped differently.
Dr. Ferdinand Porsche created volks wagon
A split rear window. The original 1930s prototypes, the V1, V2 and V3, had louvers but no window in the rear. The first production models had a split ovular window. In 1953 VW switched to a singal oval shaped window. And finally in 1958 the Beetle got its larger, rectangular rear window.
. In what year was the first prototype Beetle made? 1934
Who designed the Beetle? Ferdinand Porsche
Where in the world did Beetles originate? Germany
What two countries still manufacture Beetles? Brazil and Mexico

Objectives- marketing plan part 2

Our objective is to spend 60% of our revenues in 2010 - 2011 on advertisements to establish a well-known branding. As we become more known, we will start decreasing our revenues in advertisements.

Advertisement objectives also include endorsing celebrities, billboard ads, popular magazine ads, stand up posters, and other various visual ads. The ad campaigns will be in every major cities.

second objective is to gain satisfaction of 80% of our customers using our products. We will accomplish this through surveys for customers to fill out.

Third objective is to successfully establish our line of fragrance to the mass population in the next five years, such as the upper class middle class and lower class. But mainly the middle class.

Fourth objective is to find a manufacturer from overseas, such as in the Asia to produce our project. This will help us keep the production costs low and also will help us achieve our second objective.

fifth objective is to put our product in every major department stores within 3 years or to establish exclusive contracts with major department stores to carry our project with a guarantee rate of return.

week 8 eoc ups compared to others -marketing plan part 4

the three fragrance that directly competes with my product would

mac creations fragrance
prodhttp://www.maccosmetics.com/product/spp.tmpl?CATEGORY_ID=CAT161&PRODUCT_ID=517
Crisp and energizing! A splash of clear, sparkling mineral water brought to a chill through an infusion of fresh lotus leaves and Corsican cedrat, then finished with a warm blend of anemone, orris and blue cedar.


the dolce & Gabbana light Blue
http://store.dolcegabbana.com/
A stunning perfume, overwhelming and irresistible like the joy of living. Surprising and colored: the liveliness of Sicilian citron, the happiness of Granny Smith apple, the spontaneity of bluebells. Feminine and resolute: the intensity of jasmine, the freshness of bamboo, the charm of white rose. Deep and true: the character of cedarwood, the fullness of amber, the embrace of musk.
Notes:
Sicilian Citron, Bluebell, Granny Smith Apple, Jasmine Sambac, Bamboo, White Rose, Cedarwood, Amber, Musk.
Style:
Deep and true.

Clinique Happy
A hint of citrus. A wealth of flowers. A mix of emotions. Our best-selling women's fragrance interplays fresh, vibrant notes-ruby red grapefruit, bergamot-with soft, sensual ones-Hawaiian wedding flower, spring mimosa. Wear it and be happy.
http://www.clinique.com

Business mission statement - marketing plan part 1

My fragrance is going to be called, "FenMee". I chose this name is because our fragrance is going to have Honey in it. The honey can be sweet but the bee can sting as to single, dominate females. They can be sweet but also sting like a bee. This is our target market, Independent, single, sexy, dominate females. The mission statement for my fragrance is: We will stride to define individuality and gain the appreciation of the mass for our fragrance by hope, love, and desire. Like one bee fighting her way from the colony. When women wear our fragrance we want her to feel like she is one of kind confident woman that is not afraid to be different. The fragrance will also have stunning citrus twist with floral and zesty scents. Overall the fragrance is going to be bold, lovely, crisp, refreshing, and energetic. Our fragrance is going to be packaged in a bee shaped black glass bottle with yellow design and coloring on the outside, with a red cap.

my favorite superbowl commericals

Most of my favorites and memorable super bowl commercials are the beer advertisements. Such as : budlight, budweiser, coors light... ect. They are my favorite ones, because they are the funniest ones, most creative, and very interesting. As i can remember every year i would always ask my friends, "which beer companies do yall think its going to have the best commercial this year?" Then everyone would throw in their opinions. But me, always said that bud light is gonna have the best! Then they all throw in their remarks and talk back to me. Budlight has never disappointed me thus far, with its hilarious commercials. One prime example was last years too light or too heavy commercial. I believe this commercial debuted during the superbowl of 2008, since the mass media liked the ad that aired. They have played ever since. Also another one of my favorite ad was the Heineken beer commercial. This one was a very unique and smart commercial, it targeted both men and woman. We all know that woman loves big walk in closets, so the commercial starts off with bunch of men and women veiwing a new house, the women ran into the master bed room to aww and sigh how big the closet was, then all of sudden they hear loud screams and yelling from the other side. On the other side was the men walking in a big walk in closet it made of refrigrators of Heineken beers. The men were more excited then the woman.
Over all i think all these beer companies does great marketing to target the different groups of people in their ads. Each of them has a purpose and idea that reached to the targeted audience. They also provide societal marketing letting people know that its not safe driving under the influences.

Mad Men Review

The TV show Mad Men was a very interesting show, it really went hand and hand with what i am learning about marketing. The show, shows how the advertising industry works or how it got started. I'm sure the industry has changed over time, but the basic foundation of how the industry works is still around. I think the show itself is a marketing vehicle. For example, how the episode we watched in class was about lucky strike cigarettes, and in the whole show everyone was smoking. Can't wait to watch another episode, its a great show.

Super Bowl ads

This ad was one of my favorite ads from 2009 Superbowl. The ad is made very cleverly. They are all in a meeting room trying to find out how to budget for the company. Everyone at the meeting was drinking a Bud Light. In my opinion no one really likes meetings, and people usually always go grab a beer or a alcoholic beverage after the meetings. Bud light put the drinking and meetings together like an socializing event, and it showed that meetings doesn't always have to be boring. They basically overwhelmed our id to minimize the impact of our ego and judgment and super ego moral censors in this ad. They also show the audience how important that Bud Light is by throwing a guy out of a window because he said, "one of the ways to budget was to stop buying bud light for every meeting." Their marketing strategy was to target the hard working average business people. The ad was hilarious, and it goes with their slogan "drinkability". You can drink it anywhere, including meeting...

Great customer service

As i can recall one of the one the best experience i had with great customer service was when i went to go get an oil change at Urea Motor Sports. I went to this specialty shop to get my oil change because I have an imported truck and I want imported oil for it. There were only few shops that carried the oil that I needed. When i walked in to get the oil change i didn't expect much from the place. I just walked in like it was any other car service places. Then when the mechanic greets me I got surprised, because he was exceedingly friendly. I thought he was a little bit on the fruity side. But after I started having a light conversation with him about the service I needed, I got that thought out of my mind. The service was great because he did not only hook me up with a full synthetic oil change at a discount price, but he also gave me n new k&n intake filter for free. He did that for me because I was a new client. Also he provided me with knowledge about my truck. Not that many car service place that I know of really take care of their clients like that anymore. They all just want to sale you services and parts that you don’t need. I feel pretty good to be able to go to a car service where they take care of their customers. From this experience I learned that there are still people out there that really care about others, and I shouldn’t judge people just because they are nice. Until this day I still go to this spot to get my car worked on, but just as I was about to go get my oil change last week, I totaled my truck…

About me

I'm a graphic designer with three years of experience. Currently I am working on my bachelors degree in web-design at the Art Institute of Las Vegas. I have worked for various small businesses around town as a free-lance graphic designer. I've helped these businesses by providing unique and distinguished branding for their business, and provided them with different business marketing needs. Such as: Logo design, business cards, fliers, banners, and signs. I exceedingly enjoy being in the visual communication world, because its an escape from reality where I can make all my imaginations come to live and help out others. Originally I was born in Beijing, China, now I live in Las Vegas NV. Both places are surprising exciting. I often travel back to China to get back in touch with my roots. China never seem to stop surprising me every time I go back to visit, their always something new and interesting happening. This also helps me to expand my imagination for my work and new business opportunities.