Business mission statement - marketing plan part 1

My fragrance is going to be called, "FenMee". I chose this name is because our fragrance is going to have Honey in it. The honey can be sweet but the bee can sting as to single, dominate females. They can be sweet but also sting like a bee. This is our target market, Independent, single, sexy, dominate females. The mission statement for my fragrance is: We will stride to define individuality and gain the appreciation of the mass for our fragrance by hope, love, and desire. Like one bee fighting her way from the colony. When women wear our fragrance we want her to feel like she is one of kind confident woman that is not afraid to be different. The fragrance will also have stunning citrus twist with floral and zesty scents. Overall the fragrance is going to be bold, lovely, crisp, refreshing, and energetic. Our fragrance is going to be packaged in a bee shaped black glass bottle with yellow design and coloring on the outside, with a red cap.