Business mission statement - marketing plan part 1

My fragrance is going to be called, "FenMee". I chose this name is because our fragrance is going to have Honey in it. The honey can be sweet but the bee can sting as to single, dominate females. They can be sweet but also sting like a bee. This is our target market, Independent, single, sexy, dominate females. The mission statement for my fragrance is: We will stride to define individuality and gain the appreciation of the mass for our fragrance by hope, love, and desire. Like one bee fighting her way from the colony. When women wear our fragrance we want her to feel like she is one of kind confident woman that is not afraid to be different. The fragrance will also have stunning citrus twist with floral and zesty scents. Overall the fragrance is going to be bold, lovely, crisp, refreshing, and energetic. Our fragrance is going to be packaged in a bee shaped black glass bottle with yellow design and coloring on the outside, with a red cap.

my favorite superbowl commericals

Most of my favorites and memorable super bowl commercials are the beer advertisements. Such as : budlight, budweiser, coors light... ect. They are my favorite ones, because they are the funniest ones, most creative, and very interesting. As i can remember every year i would always ask my friends, "which beer companies do yall think its going to have the best commercial this year?" Then everyone would throw in their opinions. But me, always said that bud light is gonna have the best! Then they all throw in their remarks and talk back to me. Budlight has never disappointed me thus far, with its hilarious commercials. One prime example was last years too light or too heavy commercial. I believe this commercial debuted during the superbowl of 2008, since the mass media liked the ad that aired. They have played ever since. Also another one of my favorite ad was the Heineken beer commercial. This one was a very unique and smart commercial, it targeted both men and woman. We all know that woman loves big walk in closets, so the commercial starts off with bunch of men and women veiwing a new house, the women ran into the master bed room to aww and sigh how big the closet was, then all of sudden they hear loud screams and yelling from the other side. On the other side was the men walking in a big walk in closet it made of refrigrators of Heineken beers. The men were more excited then the woman.
Over all i think all these beer companies does great marketing to target the different groups of people in their ads. Each of them has a purpose and idea that reached to the targeted audience. They also provide societal marketing letting people know that its not safe driving under the influences.

Mad Men Review

The TV show Mad Men was a very interesting show, it really went hand and hand with what i am learning about marketing. The show, shows how the advertising industry works or how it got started. I'm sure the industry has changed over time, but the basic foundation of how the industry works is still around. I think the show itself is a marketing vehicle. For example, how the episode we watched in class was about lucky strike cigarettes, and in the whole show everyone was smoking. Can't wait to watch another episode, its a great show.

Super Bowl ads

This ad was one of my favorite ads from 2009 Superbowl. The ad is made very cleverly. They are all in a meeting room trying to find out how to budget for the company. Everyone at the meeting was drinking a Bud Light. In my opinion no one really likes meetings, and people usually always go grab a beer or a alcoholic beverage after the meetings. Bud light put the drinking and meetings together like an socializing event, and it showed that meetings doesn't always have to be boring. They basically overwhelmed our id to minimize the impact of our ego and judgment and super ego moral censors in this ad. They also show the audience how important that Bud Light is by throwing a guy out of a window because he said, "one of the ways to budget was to stop buying bud light for every meeting." Their marketing strategy was to target the hard working average business people. The ad was hilarious, and it goes with their slogan "drinkability". You can drink it anywhere, including meeting...