Strengths: of our company and our project would be our fragrance is unique and innovative by using natural honey as the main ingredients. This provides us with a niche market. We are spending more on marketing and research on our product, this helps our company and our product to get the full media exposure to the public. Overseas production helps keep our production costs low.
Weaknesses: too much exposure might decrease our product value, and attract cheaper clients. Not everyone wants to wear or use the same fragrance as everyone else.
external opportunities and treats: Some of the external opportunities we might have are going green, usable smart resources for our product. such as: using recycle glass for our bottle, and environmental safe packaging. By doing this will help and benefit the earth. Some of the treats could be people might get tired of using the same fragrance over and over, so we have to keep coming up with new concepts and new scents for our fragrance, which means to expand our product line.
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