Objectives- marketing plan part 2

Our objective is to spend 60% of our revenues in 2010 - 2011 on advertisements to establish a well-known branding. As we become more known, we will start decreasing our revenues in advertisements.

Advertisement objectives also include endorsing celebrities, billboard ads, popular magazine ads, stand up posters, and other various visual ads. The ad campaigns will be in every major cities.

second objective is to gain satisfaction of 80% of our customers using our products. We will accomplish this through surveys for customers to fill out.

Third objective is to successfully establish our line of fragrance to the mass population in the next five years, such as the upper class middle class and lower class. But mainly the middle class.

Fourth objective is to find a manufacturer from overseas, such as in the Asia to produce our project. This will help us keep the production costs low and also will help us achieve our second objective.

fifth objective is to put our product in every major department stores within 3 years or to establish exclusive contracts with major department stores to carry our project with a guarantee rate of return.