Thursday, March 25, 2010

Marketing strategy- marketing plan part 5

our target market for our product is for single and masculine females needing for an scent that makes them feel delighted, secure and stand out from the rest of the bunch.For example, females that either live the single life, or females that just got out of a relationship, and ready to start new again. I estimate that this market would be a gigantic market based on the high divorce rate.

our target market strategies would be to establish get involved with dating services and advertise with them, but also do sponsorships for their events to put our brand on the map.
Major segment is to target the single female life style, such as : the night life, shopping, whatever single females do we want to be part of it.
Network with popular night clubs, and have dancers wear our products. If the men likes the dancers wearing our product, they might buy it for their wives.
We also want to distribute at whole sale for large department stores, and other independent fragrance companies.

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