The Marketing Mix - marketing plan part 6

Product: Overall the fragrance is going to be bold, lovely, crisp, refreshing, and energetic. Our fragrance is going to be packaged in a bee shaped black glass bottle with yellow design and coloring on the outside, with a red cap. The product and its unique design carries our company image. We want every bottle to be perfectly made with guaranteed satisfaction.

Place: The product will be distributed at every major department store. Our product will be shipped through major distribution carrier such as ups, fedx, and dhl. Because by going through major carriers will give us and the customers the products will arrive in usable conditions. Our product will also be at speciality fragrance stores, such as Ulta and Sephoria. We want every female to be able to a wiff of our fragrance.

Promotion:our promotion strategy is to promote as much as we can, and built good relationships with our clients. We will be doing this by offering great customer services, sponsorships, and other forms of pubic relations. We will run our advertisement as much as we can such as bill boards, magazines, and other types of medias. We will also do gift bags to help promote our fragrance.

Price: Our price for our fragrance will be stable and constant we the market. We will do our best to maintain our price. Between $40 - $50.