Wednesday, February 17, 2010

my favorite superbowl commericals

Most of my favorites and memorable super bowl commercials are the beer advertisements. Such as : budlight, budweiser, coors light... ect. They are my favorite ones, because they are the funniest ones, most creative, and very interesting. As i can remember every year i would always ask my friends, "which beer companies do yall think its going to have the best commercial this year?" Then everyone would throw in their opinions. But me, always said that bud light is gonna have the best! Then they all throw in their remarks and talk back to me. Budlight has never disappointed me thus far, with its hilarious commercials. One prime example was last years too light or too heavy commercial. I believe this commercial debuted during the superbowl of 2008, since the mass media liked the ad that aired. They have played ever since. Also another one of my favorite ad was the Heineken beer commercial. This one was a very unique and smart commercial, it targeted both men and woman. We all know that woman loves big walk in closets, so the commercial starts off with bunch of men and women veiwing a new house, the women ran into the master bed room to aww and sigh how big the closet was, then all of sudden they hear loud screams and yelling from the other side. On the other side was the men walking in a big walk in closet it made of refrigrators of Heineken beers. The men were more excited then the woman.
Over all i think all these beer companies does great marketing to target the different groups of people in their ads. Each of them has a purpose and idea that reached to the targeted audience. They also provide societal marketing letting people know that its not safe driving under the influences.

Thursday, February 4, 2010

Mad Men Review

The TV show Mad Men was a very interesting show, it really went hand and hand with what i am learning about marketing. The show, shows how the advertising industry works or how it got started. I'm sure the industry has changed over time, but the basic foundation of how the industry works is still around. I think the show itself is a marketing vehicle. For example, how the episode we watched in class was about lucky strike cigarettes, and in the whole show everyone was smoking. Can't wait to watch another episode, its a great show.

Super Bowl ads



This ad was one of my favorite ads from 2009 Superbowl. The ad is made very cleverly. They are all in a meeting room trying to find out how to budget for the company. Everyone at the meeting was drinking a Bud Light. In my opinion no one really likes meetings, and people usually always go grab a beer or a alcoholic beverage after the meetings. Bud light put the drinking and meetings together like an socializing event, and it showed that meetings doesn't always have to be boring. They basically overwhelmed our id to minimize the impact of our ego and judgment and super ego moral censors in this ad. They also show the audience how important that Bud Light is by throwing a guy out of a window because he said, "one of the ways to budget was to stop buying bud light for every meeting." Their marketing strategy was to target the hard working average business people. The ad was hilarious, and it goes with their slogan "drinkability". You can drink it anywhere, including meeting...

Thursday, January 28, 2010

Great customer service

As i can recall one of the one the best experience i had with great customer service was when i went to go get an oil change at Urea Motor Sports. I went to this specialty shop to get my oil change because I have an imported truck and I want imported oil for it. There were only few shops that carried the oil that I needed. When i walked in to get the oil change i didn't expect much from the place. I just walked in like it was any other car service places. Then when the mechanic greets me I got surprised, because he was exceedingly friendly. I thought he was a little bit on the fruity side. But after I started having a light conversation with him about the service I needed, I got that thought out of my mind. The service was great because he did not only hook me up with a full synthetic oil change at a discount price, but he also gave me n new k&n intake filter for free. He did that for me because I was a new client. Also he provided me with knowledge about my truck. Not that many car service place that I know of really take care of their clients like that anymore. They all just want to sale you services and parts that you don’t need. I feel pretty good to be able to go to a car service where they take care of their customers. From this experience I learned that there are still people out there that really care about others, and I shouldn’t judge people just because they are nice. Until this day I still go to this spot to get my car worked on, but just as I was about to go get my oil change last week, I totaled my truck…

Thursday, January 14, 2010

About me

I'm a graphic designer with three years of experience. Currently I am working on my bachelors degree in web-design at the Art Institute of Las Vegas. I have worked for various small businesses around town as a free-lance graphic designer. I've helped these businesses by providing unique and distinguished branding for their business, and provided them with different business marketing needs. Such as: Logo design, business cards, fliers, banners, and signs. I exceedingly enjoy being in the visual communication world, because its an escape from reality where I can make all my imaginations come to live and help out others. Originally I was born in Beijing, China, now I live in Las Vegas NV. Both places are surprising exciting. I often travel back to China to get back in touch with my roots. China never seem to stop surprising me every time I go back to visit, their always something new and interesting happening. This also helps me to expand my imagination for my work and new business opportunities.