Product: Overall the fragrance is going to be bold, lovely, crisp, refreshing, and energetic. Our fragrance is going to be packaged in a bee shaped black glass bottle with yellow design and coloring on the outside, with a red cap. The product and its unique design carries our company image. We want every bottle to be perfectly made with guaranteed satisfaction.
Place: The product will be distributed at every major department store. Our product will be shipped through major distribution carrier such as ups, fedx, and dhl. Because by going through major carriers will give us and the customers the products will arrive in usable conditions. Our product will also be at speciality fragrance stores, such as Ulta and Sephoria. We want every female to be able to a wiff of our fragrance.
Promotion:our promotion strategy is to promote as much as we can, and built good relationships with our clients. We will be doing this by offering great customer services, sponsorships, and other forms of pubic relations. We will run our advertisement as much as we can such as bill boards, magazines, and other types of medias. We will also do gift bags to help promote our fragrance.
Price: Our price for our fragrance will be stable and constant we the market. We will do our best to maintain our price. Between $40 - $50.
Thursday, March 25, 2010
Marketing strategy- marketing plan part 5
our target market for our product is for single and masculine females needing for an scent that makes them feel delighted, secure and stand out from the rest of the bunch.For example, females that either live the single life, or females that just got out of a relationship, and ready to start new again. I estimate that this market would be a gigantic market based on the high divorce rate.
our target market strategies would be to establish get involved with dating services and advertise with them, but also do sponsorships for their events to put our brand on the map.
Major segment is to target the single female life style, such as : the night life, shopping, whatever single females do we want to be part of it.
Network with popular night clubs, and have dancers wear our products. If the men likes the dancers wearing our product, they might buy it for their wives.
We also want to distribute at whole sale for large department stores, and other independent fragrance companies.
our target market strategies would be to establish get involved with dating services and advertise with them, but also do sponsorships for their events to put our brand on the map.
Major segment is to target the single female life style, such as : the night life, shopping, whatever single females do we want to be part of it.
Network with popular night clubs, and have dancers wear our products. If the men likes the dancers wearing our product, they might buy it for their wives.
We also want to distribute at whole sale for large department stores, and other independent fragrance companies.
Thursday, March 18, 2010
situation or swot analysis - marketing plan part 3
Strengths: of our company and our project would be our fragrance is unique and innovative by using natural honey as the main ingredients. This provides us with a niche market. We are spending more on marketing and research on our product, this helps our company and our product to get the full media exposure to the public. Overseas production helps keep our production costs low.
Weaknesses: too much exposure might decrease our product value, and attract cheaper clients. Not everyone wants to wear or use the same fragrance as everyone else.
external opportunities and treats: Some of the external opportunities we might have are going green, usable smart resources for our product. such as: using recycle glass for our bottle, and environmental safe packaging. By doing this will help and benefit the earth. Some of the treats could be people might get tired of using the same fragrance over and over, so we have to keep coming up with new concepts and new scents for our fragrance, which means to expand our product line.
Weaknesses: too much exposure might decrease our product value, and attract cheaper clients. Not everyone wants to wear or use the same fragrance as everyone else.
external opportunities and treats: Some of the external opportunities we might have are going green, usable smart resources for our product. such as: using recycle glass for our bottle, and environmental safe packaging. By doing this will help and benefit the earth. Some of the treats could be people might get tired of using the same fragrance over and over, so we have to keep coming up with new concepts and new scents for our fragrance, which means to expand our product line.
week 10 - volkswagen facts
Sai Lou
Volkswagen
1985-1992. A quick way you can identify an MKII that was produced in 1985-1987 from the ones produced in 1988-1992 is the way the doors look. The 85-87's have "smaller doors",meaning the front windows are smaller, and have a small non-working window on the front corner of the door, making the doors look smaller.
G60 Limited. The total number of the G60 Limiteds produced was 71. They were so limited, that VW never gave them VIN numbers,but "serial numbers" instead. The G60 Limited came with a 1.8L 16-valve with a G60 Supercharger that pushed 210 HP and came as a 4-door variant and looked more like your grandma's Golf than a supercharged monster!
1.6L 8-valve; 1.8L 8-Valve & 16-Valve; 2.0L 16-Valve; 1.8L G60. Most stock MKII Golf/GTi's on the road are 1.8L 8-Valves.
In the US/Canada there were 4, in addition to the MKV/A5 which were available in Europe.
Some of the MKIII's suspension that were produced from 1992-1993 can fit on MKII's. The chassis are similar, the MKIII's are just heavier and are shaped differently.
Dr. Ferdinand Porsche created volks wagon
A split rear window. The original 1930s prototypes, the V1, V2 and V3, had louvers but no window in the rear. The first production models had a split ovular window. In 1953 VW switched to a singal oval shaped window. And finally in 1958 the Beetle got its larger, rectangular rear window.
. In what year was the first prototype Beetle made? 1934
Who designed the Beetle? Ferdinand Porsche
Where in the world did Beetles originate? Germany
What two countries still manufacture Beetles? Brazil and Mexico
Volkswagen
1985-1992. A quick way you can identify an MKII that was produced in 1985-1987 from the ones produced in 1988-1992 is the way the doors look. The 85-87's have "smaller doors",meaning the front windows are smaller, and have a small non-working window on the front corner of the door, making the doors look smaller.
G60 Limited. The total number of the G60 Limiteds produced was 71. They were so limited, that VW never gave them VIN numbers,but "serial numbers" instead. The G60 Limited came with a 1.8L 16-valve with a G60 Supercharger that pushed 210 HP and came as a 4-door variant and looked more like your grandma's Golf than a supercharged monster!
1.6L 8-valve; 1.8L 8-Valve & 16-Valve; 2.0L 16-Valve; 1.8L G60. Most stock MKII Golf/GTi's on the road are 1.8L 8-Valves.
In the US/Canada there were 4, in addition to the MKV/A5 which were available in Europe.
Some of the MKIII's suspension that were produced from 1992-1993 can fit on MKII's. The chassis are similar, the MKIII's are just heavier and are shaped differently.
Dr. Ferdinand Porsche created volks wagon
A split rear window. The original 1930s prototypes, the V1, V2 and V3, had louvers but no window in the rear. The first production models had a split ovular window. In 1953 VW switched to a singal oval shaped window. And finally in 1958 the Beetle got its larger, rectangular rear window.
. In what year was the first prototype Beetle made? 1934
Who designed the Beetle? Ferdinand Porsche
Where in the world did Beetles originate? Germany
What two countries still manufacture Beetles? Brazil and Mexico
Objectives- marketing plan part 2
Our objective is to spend 60% of our revenues in 2010 - 2011 on advertisements to establish a well-known branding. As we become more known, we will start decreasing our revenues in advertisements.
Advertisement objectives also include endorsing celebrities, billboard ads, popular magazine ads, stand up posters, and other various visual ads. The ad campaigns will be in every major cities.
second objective is to gain satisfaction of 80% of our customers using our products. We will accomplish this through surveys for customers to fill out.
Third objective is to successfully establish our line of fragrance to the mass population in the next five years, such as the upper class middle class and lower class. But mainly the middle class.
Fourth objective is to find a manufacturer from overseas, such as in the Asia to produce our project. This will help us keep the production costs low and also will help us achieve our second objective.
fifth objective is to put our product in every major department stores within 3 years or to establish exclusive contracts with major department stores to carry our project with a guarantee rate of return.
Advertisement objectives also include endorsing celebrities, billboard ads, popular magazine ads, stand up posters, and other various visual ads. The ad campaigns will be in every major cities.
second objective is to gain satisfaction of 80% of our customers using our products. We will accomplish this through surveys for customers to fill out.
Third objective is to successfully establish our line of fragrance to the mass population in the next five years, such as the upper class middle class and lower class. But mainly the middle class.
Fourth objective is to find a manufacturer from overseas, such as in the Asia to produce our project. This will help us keep the production costs low and also will help us achieve our second objective.
fifth objective is to put our product in every major department stores within 3 years or to establish exclusive contracts with major department stores to carry our project with a guarantee rate of return.
Thursday, March 4, 2010
week 8 eoc ups compared to others -marketing plan part 4
the three fragrance that directly competes with my product would
mac creations fragrance
prodhttp://www.maccosmetics.com/product/spp.tmpl?CATEGORY_ID=CAT161&PRODUCT_ID=517
Crisp and energizing! A splash of clear, sparkling mineral water brought to a chill through an infusion of fresh lotus leaves and Corsican cedrat, then finished with a warm blend of anemone, orris and blue cedar.
the dolce & Gabbana light Blue
http://store.dolcegabbana.com/
A stunning perfume, overwhelming and irresistible like the joy of living. Surprising and colored: the liveliness of Sicilian citron, the happiness of Granny Smith apple, the spontaneity of bluebells. Feminine and resolute: the intensity of jasmine, the freshness of bamboo, the charm of white rose. Deep and true: the character of cedarwood, the fullness of amber, the embrace of musk.
Notes:
Sicilian Citron, Bluebell, Granny Smith Apple, Jasmine Sambac, Bamboo, White Rose, Cedarwood, Amber, Musk.
Style:
Deep and true.
Clinique Happy
A hint of citrus. A wealth of flowers. A mix of emotions. Our best-selling women's fragrance interplays fresh, vibrant notes-ruby red grapefruit, bergamot-with soft, sensual ones-Hawaiian wedding flower, spring mimosa. Wear it and be happy.
http://www.clinique.com
mac creations fragrance
prodhttp://www.maccosmetics.com/product/spp.tmpl?CATEGORY_ID=CAT161&PRODUCT_ID=517
Crisp and energizing! A splash of clear, sparkling mineral water brought to a chill through an infusion of fresh lotus leaves and Corsican cedrat, then finished with a warm blend of anemone, orris and blue cedar.
the dolce & Gabbana light Blue
http://store.dolcegabbana.com/
A stunning perfume, overwhelming and irresistible like the joy of living. Surprising and colored: the liveliness of Sicilian citron, the happiness of Granny Smith apple, the spontaneity of bluebells. Feminine and resolute: the intensity of jasmine, the freshness of bamboo, the charm of white rose. Deep and true: the character of cedarwood, the fullness of amber, the embrace of musk.
Notes:
Sicilian Citron, Bluebell, Granny Smith Apple, Jasmine Sambac, Bamboo, White Rose, Cedarwood, Amber, Musk.
Style:
Deep and true.
Clinique Happy
A hint of citrus. A wealth of flowers. A mix of emotions. Our best-selling women's fragrance interplays fresh, vibrant notes-ruby red grapefruit, bergamot-with soft, sensual ones-Hawaiian wedding flower, spring mimosa. Wear it and be happy.
http://www.clinique.com
Thursday, February 25, 2010
Business mission statement - marketing plan part 1
My fragrance is going to be called, "FenMee". I chose this name is because our fragrance is going to have Honey in it. The honey can be sweet but the bee can sting as to single, dominate females. They can be sweet but also sting like a bee. This is our target market, Independent, single, sexy, dominate females. The mission statement for my fragrance is: We will stride to define individuality and gain the appreciation of the mass for our fragrance by hope, love, and desire. Like one bee fighting her way from the colony. When women wear our fragrance we want her to feel like she is one of kind confident woman that is not afraid to be different. The fragrance will also have stunning citrus twist with floral and zesty scents. Overall the fragrance is going to be bold, lovely, crisp, refreshing, and energetic. Our fragrance is going to be packaged in a bee shaped black glass bottle with yellow design and coloring on the outside, with a red cap.
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